Waiting in line is a fact of life.

• Traffic.
• Airports.
• Everywhere in Las Vegas!

And according to astrophysicist Neil deGrasse Tyson, if you spend one hour per day waiting in line, that equates to five year of your waking life.

No, it doesn’t take an astrophysicist to do that math.

But it might take a guy like me to remind you that five years is enough time to get a masters education.

A masters!

So, be kind, have fun and better yourself while you’re waiting in line.

Because college is supposed to be the time of your life.

They may catch you off guard. Or confuse you. Or shock you with their bravado.

But anyone who wants to pick a fight with you or your business in the public arena of cyberspace (Facebook, Twitter, etc.) is just a troll.

So remember this:

In real public arenas, trolls don’t sound so tough. And in reality, they aren’t actually that mad at you, if at all.

It’s just that misery loves company.

So either join the misery by fighting or happily let them be lonely by not.

Poor trolls.

IT directors have a budget.

Stay-at-home mothers have a budget.

Event planners have a budget.

Seek them out.

They’re all in the position of use-it-or-lose-it.

And if you can help them not lose their budget, it doesn’t really matter what you’re selling.

They just have to like you.

Looking for more confidence? Trying to be more productive? Seeking heightened awareness?

No, don’t do drugs, people.

Do the opposite.

Do this.

Or, rather, don’t do these two things.

There’s scientific evidence proving the effectiveness of abstaining.

And, of course, there’s living, breathing proof from people (like yours truly) who have tried their own version.

Maybe it’s #NOBNOM. Maybe it’s #NOWNOW.

Whatever is more challenging, why not give it a shot?

I’m guessing 10,000 (conservative estimate) will be joining Tim Ferris in #NOBNOM. And I can think of at least 10 (conservative estimate) of my friends who ought to join me in #NOWNOW.

As I stated in this comment, I’ll be leading #NOWNOW.

Starts tomorrow.

Let’s get weird.

And after 30 days, we can circle-up again.

Ready? Break.

P.S. Sorry, Nana.

P.S. Sorry, Mah. This should be good for business.

When moving into a new home with hardwood floors, what’s the first thing that comes to mind?

“Oh. We’re gonna need a Swiffer!”

In reality, of course, you don’t need a Swiffer. Several different, as-effective floor-cleaning methods exist.

But Swiffer’s marketing created that need.

If hardwood floors, then Swiffer.

So the question becomes obvious for business owners:

What’s the if to your then?

[RIP to my friends’ munchkin cat (and my pal) Swiffer]

It’s why I suit-up for big meetings.

It’s why I enter the bar with a big smile.

It’s why I shave my face every day.

It’s why I don’t swear in public.

It’s why I make self-deprecating jokes to servers at restaurants.

It’s why I repeat the name of the person I just met.

First impressions last forever, people.

Do it right, and you’ll get the benefit of the doubt.

When you have it, you’ll be:

• More successful.
• More referable.
• More happy.

So?

Leave them with no doubt and you’ll get the benefit of it.

The others:

• The other partners.
• The other franchisees.
• The other bloggers.
• The other marathoners.
• The other teachers.
• The other salesmen.
• The other players in whatever game you play.

There will always be someone getting more than you. More money, more sales, more followers, more qualifying times, more gifts, more meetings, more whatever.

It’s tough to consistently win against those others.

So what about THIS other?

The other day.

It’s easy to win against the other day.

It’s you.

What were you doing the other day?

Isn’t that the only comparison that matters?

It’s easy (and natural for many) to say:

“I don’t make the rules; I just follow them.”

Or…

“It’s above my pay grade.”

Or…

“The guy who does THAT isn’t here.”

But what customer /client / prospect likes hearing that crap?

Here’s a four-word phrase to give instead:

“That should be fine.”

It’s:

• Empowering.
• Simple.
• Something that ALL customers like hearing more than, “It’s not my fault / job / decision.”

Four words.

“That should be fine.”

Sales, client satisfaction, client retention et al. will all dramatically improve.

Empower away.