When moving into a new home with hardwood floors, what’s the first thing that comes to mind?

“Oh. We’re gonna need a Swiffer!”

In reality, of course, you don’t need a Swiffer. Several different, as-effective floor-cleaning methods¬†exist.

But Swiffer’s marketing created that need.

If hardwood floors, then Swiffer.

So the question becomes obvious for business owners:

What’s the if to your then?

[RIP to my friends’ munchkin cat (and my pal) Swiffer]