When moving into a new home with hardwood floors, what’s the first thing that comes to mind?
“Oh. We’re gonna need a Swiffer!”
In reality, of course, you don’t need a Swiffer. Several different, as-effective floor-cleaning methods exist.
But Swiffer’s marketing created that need.
If hardwood floors, then Swiffer.
So the question becomes obvious for business owners:
What’s the if to your then?
[RIP to my friends’ munchkin cat (and my pal) Swiffer]