It’s why I suit-up for big meetings.

It’s why I enter the bar with a big smile.

It’s why I shave my face every day.

It’s why I don’t swear in public.

It’s why I make self-deprecating jokes to servers at restaurants.

It’s why I repeat the name of the person I just met.

First impressions last forever, people.

Do it right, and you’ll get the benefit of the doubt.

When you have it, you’ll be:

• More successful.
• More referable.
• More happy.

So?

Leave them with no doubt and you’ll get the benefit of it.