Here’s a few of the most impactful posts over the last year.
Happy New Year.
New Year’s is the time to celebrate.
But what really happened? What was accomplished?
Don’t forget to celebrate the accomplishments that don’t come annually (or automatically). Big or small.
Aren’t those accomplishments more deserving of recognition?
If you want to be a writer, you have to write. But you also have to call yourself a writer.
Same with a consultant.
Or a speaker.
Or a coach.
Or an artist.
Or a comedian.
Or an entrepreneur.
You can’t get certified.
And say it’s what you do.
Then it’s who you are.
What are you going to do today that is:
It’s tough to have one thing cover all three.
So, you probably should get crackin’.
If today’s a day off, enjoy it.
If today’s a workday, enjoy tonight.
Don’t forget to celebrate.
This blog is daily, Monday through Friday.
The Daily show is daily, Monday through Thursday.
Seth’s blog is daily, everyday.
Saturday Night Live is weekly, Saturdays.
Santa is annually, December 25th.
Notice a pattern?
Consistent delivery of the goods.
You know what to do.
Some words are not worth saying. Phrases, too.
Obviously there’s a slew of more offensive words. They’re not worth saying, either.
But the ones listed above?
They’ll ruin your credibility almost as fast.
When someone walks into your store, they’re not looking for a new blouse or a baseball mitt or a new car.
They’re seeking something intangible.
Sure, an individual item can help get them there.
But often, it’s the add-ons that get them what they really want.
The necklace to wear with the blouse. The batting gloves to wear with the mitt. The tinted windows on the car.
And when they get what they really want, you have more than a customer.
You have a client.
A client for life.
Yes, social media sucks to do.
But here’s a good way to look at it.
Social media is how some of your customers, fans, students consume their content and ideas and info. If your content and ideas and info is what they need, it’s your duty to provide it via their preferred medium.
Here’s the reversal.
If you don’t distribute your content / ideas / info via social media, they’re lives will be worse off.
So even though email is more effective, social media is important, too.
It’s your duty.
[HT to Maria Popova]
When it comes to having a plant in your office, you have two choices:
The former will make you 10-20% more productive than the latter.
P.S. Fake plants work, too.
[HT to an uncited yet believably reasonable stat from a lifestyle magazine]