When someone walks into your store, they’re not looking for a new blouse or a baseball mitt or a new car.
They’re seeking something intangible.
- A new look.
- A greater edge.
- An enhanced identity.
Sure, an individual item can help get them there.
But often, it’s the add-ons that get them what they really want.
The necklace to wear with the blouse. The batting gloves to wear with the mitt. The tinted windows on the car.
And when they get what they really want, you have more than a customer.
You have a client.
A client for life.