Category Archives: Consulting

The take

Let’s take our time with this one.

Let’s take ourselves out to a nice dinner.

Let’s take a break.

Let’s take a step back.

Let’s take this opportunity to setup a call.

Let’s take advantage of their big budget.

Take take take.

At what point did your client service become less about giving and more about the take?



Two for ones. Lounge snacks. Expensed everything.

You’re a fool not to take advantage, right?

That’s a fool talking.

Why so serious?

With regards to you, your bosses job is to keep you happy.

So make her job easy.

  • Goof around.
  • Make jokes.
  • Get distracted and laugh about it.

You’re happy. They’re happy.

Everyone’s happy.

Company meetings

Company meetings are not for getting things done.

They’re not for learning.

They’re not for strategizing.

They’re scheduled to appear like that’s the goal.

But the only real benefit, lasting benefit, is the memories you’ll make.

Go have a blast.

Your client

Your client cares about one thing.

Sure, she cares about the deliverable. And the budget. And all the little nitpicky things.

But the one thing she REALLY cares about?

Her job.

And generally, that means keeping her boss happy.

So find your client’s boss, and figure out what they want (or, often, more importantly, what they DON’T want).

Then, and only then, will you have a happy client.

Stuck and on deadline

I’m stuck.

I’ve been staring at a blank page for an hour.

Do I:

  • Spitefully get something written and deliver trash on deadline?
  • Go stretch, chug a bottle of water, walk around the office, and return when I’m ready?

Forget your boss.

I know what the client / reader / customer would prefer (assuming, of course, that they get an update).

lenny gale stuck in office

Sure thing, Boss

Chances are, your bosses job is to make more money.

Not for investors or partners or bidders.

It’s for him.

So anytime you’re asked to create something, remember it’s not for creation’s sake.

It’s to make your boss more money.

Cyber Monday (in hindsight)

It didn’t take long.

Pretty soon, I realized how much I’d be on the road. And how getting a nice piece of luggage would be a good investment.

It was.

My top-of-the-line carry-on bag was terrific. Simply, it:

  • Was rock solid.
  • Made my life better.

But if I could do it all over again, I would do Cyber Monday 2009 differently.

That Monday, I got the matching top-of-the-line computer bag. It made as much sense as buying a designer purse.

Zero value added to my life.

Had it been around (it wasn’t) and had I known (I didn’t), I would have gotten an S-Series Vitamix, instead.

  • Rock solid.
  • Would have made my life better.

Client pays for the inputs (endless Vega protein packets). And, I get smooth, creamy, delicious drinks for breakfast, post workout, and whenever.

Today, my $350 computer bag gathers dust in the closet.

But how was I supposed to know?

I thought I WAS investing in my wellness; the damn computer bag had wheels!

[FYI: S-Series Vitamix machines from (CAN) are shipped free and bear a holiday gift (for a limited time) with the Life is NOYOKE affiliate code 06-007938. And yes, you can bring them through TSA.]