Tag Archives: sales

The Immediate Ask

In sales, take advantage of the “immediate ask.”  If the ask is not too big, it works quite well.

First date went well?  Immediately ask for a kiss and you’ll get it.

Close a new account?  Immediately ask for a recommendation on LinkedIn and you’ll get it.

Sign-up a new subscriber to your email list?  Immediately ask them to like you on Facebook and you’ll get it.

If the “immediate ask” is too big, however, you’ve made a grave mistake.

Go ahead.  Immediately ask her to come up. Immediately have a colleague your new account has never met call to solicit more sales for the company.  Immediately ask the new subscriber to take a survey.  You might get what you want.  But the relationship you worked so hard on creating is frayed forever.

So, the immediate ask works.  There’s just a fine line between one step forward and two steps back.

Ironic post script: Please click LIKE if you enjoyed this post and found it through Facebook.

What’s your passion?

Ask someone what they’re passionate about.  Nine out of ten times they’ll say, “Helping people.”

The guy who promotes a healthy lifestyle.  He’s helping people find more energy and live a more fulfilling life through encouragement and teaching.

The host of a satirical news show.  He’s helping people grasp current events through political comedy and candid interviews.

The local women’s boutique owner.  She helps women feel younger and sexier through fashion and fun experiences.

These people are helping people.  The hard way.  Using positivity.  And love.

It’s much easier, however, to sell using anger, fear and insecurities.  Just look at Dr. Oz, Fox News or Victoria’s Secret.  They may be pursuing their passion.  But are they really helping people?