In sales, take advantage of the “immediate ask.” If the ask is not too big, it works quite well.
First date went well? Immediately ask for a kiss and you’ll get it.
Close a new account? Immediately ask for a recommendation on LinkedIn and you’ll get it.
Sign-up a new subscriber to your email list? Immediately ask them to like you on Facebook and you’ll get it.
If the “immediate ask” is too big, however, you’ve made a grave mistake.
Go ahead. Immediately ask her to come up. Immediately have a colleague your new account has never met call to solicit more sales for the company. Immediately ask the new subscriber to take a survey. You might get what you want. But the relationship you worked so hard on creating is frayed forever.
So, the immediate ask works. There’s just a fine line between one step forward and two steps back.
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