Free isn’t really free.  And free is often a bad pick between the paid alternative.  We know this.

But what about when it comes to fixing problems?

Have frequent heartburn?

• P&G’s solution: Buy Prilosec OTC and take it every 24 hours for your entire life.
• UL’s solution: Eat more alkaline foods.

Having frequent anxiety?

• Privately practicing therapist solution: Schedule time with her every week.
• UL’s solution: Exercise rigorously for 30 minutes, 4x per week.

Need to lose weight?

• Sensa’s solution: Buy their white powder and sprinkle it on your food
• UL’s solution: Employ both prior recommendations

So free isn’t always the poor choice.  Maybe it’s only when it’s the easy one.