Tag Archives: ethics

What do you like?

When you “Like” an organization’s fan page, what is your message?

Let’s say you “Like” McDonald’s.  That’s great.  You buy their product and are not ashamed to admit it.

Let’s say you “Like” DraftStreet.  That’s great.  You use their service and want to join the conversation.

Let’s say you “Like” lifeisnoyoke.  That’s great.  You appreciate their content and want more.

The message varies when you “Like” an organization’s fan page.  The result, however, does not.  “Liking” a fan page is a recommendation.  A recommendation to your entire network.  And their network.  And their networks.

That’s change-the-world stuff.  Powerful.

So, what organizations did you “Like” today?  My recommendation is that you think about it.

Like.

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What’s your passion?

Ask someone what they’re passionate about.  Nine out of ten times they’ll say, “Helping people.”

The guy who promotes a healthy lifestyle.  He’s helping people find more energy and live a more fulfilling life through encouragement and teaching.

The host of a satirical news show.  He’s helping people grasp current events through political comedy and candid interviews.

The local women’s boutique owner.  She helps women feel younger and sexier through fashion and fun experiences.

These people are helping people.  The hard way.  Using positivity.  And love.

It’s much easier, however, to sell using anger, fear and insecurities.  Just look at Dr. Oz, Fox News or Victoria’s Secret.  They may be pursuing their passion.  But are they really helping people?