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The invisible “Do not like”

You’re asked to like facebook fan pages all the time.  When you decline, or say “Do not like”, what is your message?

If you say no to McDonald’s, you’re saying no to their products.  No to their impact on society.  No, don’t market to me.

If you say no to Draftstreet, you’re saying no to their services.  No, I don’t want to play.  No, I don’t want to join the conversation.

If you say to lifeisnoyoke, you’re saying no to their content.  I don’t like your ideas.  I don’t want to change my views on food.

The exact message varies when you “Do not like”.  But, it’s always clear.  And always yours.

Own it.

What do you like?

When you “Like” an organization’s fan page, what is your message?

Let’s say you “Like” McDonald’s.  That’s great.  You buy their product and are not ashamed to admit it.

Let’s say you “Like” DraftStreet.  That’s great.  You use their service and want to join the conversation.

Let’s say you “Like” lifeisnoyoke.  That’s great.  You appreciate their content and want more.

The message varies when you “Like” an organization’s fan page.  The result, however, does not.  “Liking” a fan page is a recommendation.  A recommendation to your entire network.  And their network.  And their networks.

That’s change-the-world stuff.  Powerful.

So, what organizations did you “Like” today?  My recommendation is that you think about it.

Like.

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