Mainstream Boutique doesn’t sell garments. Apple doesn’t sell functionality. Vitamix doesn’t sell power.
That’s what inferior companies do.
The superior ones sell a story.
What story are you selling?
Tag Archives: selling
What’s your passion?
Ask someone what they’re passionate about. Nine out of ten times they’ll say, “Helping people.”
The guy who promotes a healthy lifestyle. He’s helping people find more energy and live a more fulfilling life through encouragement and teaching.
The host of a satirical news show. He’s helping people grasp current events through political comedy and candid interviews.
The local women’s boutique owner. She helps women feel younger and sexier through fashion and fun experiences.
These people are helping people. The hard way. Using positivity. And love.
It’s much easier, however, to sell using anger, fear and insecurities. Just look at Dr. Oz, Fox News or Victoria’s Secret. They may be pursuing their passion. But are they really helping people?