There’s no variety. No commercials. No zany DJ’s. It’s just the Grateful Dead.
There are other stations that play The Dead. But they also play Zeppelin, Allman Brothers, and U2. So if you want to hear some Grateful Dead, and you don’t want to risk having to flip away from, say, the Eagles, where do you go? Station 23. The Grateful Dead channel.
There, you’ll also find a great example of how to build loyalty, longevity and trust in your business and personal relationships. Better to be The Grateful Dead channel than Classic Rewind.
This job? That job? This project? That project? This marketing tactic or that one?
No worries about that “how I’m going to get there” stuff. I’ve figured out where I want to be.
I want to be an influential leader in the American Health and Wellness Advocacy community.
Notice there’s no “doing verbs” like change or sell or build. That’s all “how you’re going to get there” stuff. That’s all stuff I’m doing, but most of it is getting me “where I want to be.” Anything not getting where I want to be should and will stop.
Want the formula? Fill in the blank: “I want to be a ________ (adjective and title/impact) in the _______ (specific community/niche).”
Some more examples:
I want to be a well-respected trial lawyer for personal injury plaintiffs in Illinois.
I want to be an innovator for the women’s apparel business in the Midwest. (Hi, Mom.)
I want to be an active, present, and retired grandfather to my family.
Your “where you want to be” can and will change. For a while, mine was a “calculated risk-taking entrepreneur in the road-warrior consultant world.” Now, it’s “an influential leader in the American Health and Wellness Advocacy community.” Later, it will be different.
But, I like where my “where you want to be” is now.
Ask someone how they’ve been. When their response is “Busy”, how does that make you feel? “Ugh” about sums it up.
Ask an old friend to get lunch. When their response is “Busy”, how does that make you feel? Zero empathy about sums it up.
Ask your food delivery guy why it took him two hours. When his response is “Busy”, how do you feel? Still hungry and aggravated about sums it up.
Hearing someone has been busy or is busy or was busy might be the truth. But, when do you ever want to hear it?
Adding a “but”, however, on the end of the “Busy” softens the blow. “I’m busy, but good.” “I’m busy this week, but what about next week?” “We were super busy, but went as fast as we could and are really sorry to make you wait.”
Everyone gets busy. But if you must tell someone about it, make it “Busy, but.”
Like laughing your ass off with your friends. Or relaxing with your lover. Or reminiscing with your family.
Yes, people making a living facilitating that free stuff. Going to a movie, or on vacation, or dinner is not FREE. But the stuff that comes with it is. And while it’s sometimes hard-to-find, isn’t that the best kind of free?