Respecting serial position

Landlords and similar businesses who lease property must cover costs. Management, overhead, etc.

To cover these costs during the lease, they have two choices:

  1. Collect small fees during the middle.
  2. Collect large fees in the beginning and in the end.

Given what we know about the serial position effect, why would landlords and similar businesses choose choice 2?

Surely, choice 1 (spreading small fees across the middle instead of a giant fee for “move-in” and “move-out”) would be better for the long-term relationship between the customer and the brand.

At the very least, have some respect for the recency effect; don’t charge big fees in the end.

Otherwise, your tenants, who in today’s world determine your reputation online, won’t have respect for you.