Hello, Irene

Big drug dealers have a simple strategy.  Sell a highly addictive, high-margin, readily available product in mass to low-income neighborhoods.  Example: Frank Lucas, heroin, and Harlem, NY. He claimed to earn $1 million dollars per day.

Big Food has a simple strategy, too.  Sell a highly addictive, high-margin, readily available product in mass to low-income neighborhoods.  Example: Irene Rosenfeld of Mondelēz (formally Kraft Foods), Oreo Cookies, and Mobile, Alabama.  She makes $28 million dollars per year.

That we perceive the former at any differently than the latter makes me want to do drugs.

Good thing there’s a 7-11 across the street.