On Sirius XM is hardly a radio station.

There’s no variety. No commercials. No zany DJ’s.  It’s just the Grateful Dead.

There are other stations that play The Dead. But they also play Zeppelin, Allman Brothers, and U2. So if you want to hear some Grateful Dead, and you don’t want to risk having to flip away from, say, the Eagles, where do you go? Station 23. The Grateful Dead channel.

There, you’ll also find a great example of how to build loyalty, longevity and trust in your business and personal relationships. Better to be The Grateful Dead channel than Classic Rewind.