Great is the enemy of good.

Perfect is the enemy of published.

Exact is the enemy of enjoyment.

Revolutionary is the enemy of replacement.

The choice of alliteration is irrelevant.

Don’t capitulate.

[Thanks, John.]

Turn “goodbyes” into “thank you’s”.

• More appreciated.
• Less awkward.
• Gets you an implied “goodbye”, “see you soon”, and “good to see you” with much fewer words.

Got it?

Okay, thank you for reading.

It’s usually one person. Or one couple. Or one family.

You don’t need to say goodbye to everyone.

Just find the one, and then you’re done.

Analogies help make sense of tough situations.

Just remember there’s no such thing as a perfect one.

Here’ s quick, two-part decision-making test before making a bold move.

1. Think of someone whom you admire and respect highly. Best if they’re an idol of yours. Now, if this person did the bold move you’re considering, how would you feel? Would you still admire and respect this person as highly?
2. Think of someone who doesn’t impress you. Best if they’re a peer of yours. Now, if this person did the bold move you’re considering, how would you feel? Would they impress you any more?

Forget every other rule in the book.

Imagine, first, if these two guys made that same bold move.

There’s a point on the road at which you’ll stop if the light is yellow.

Do you know that point for the open-ended, abstract, creative thing you’re working on?

Quickly, you’ll be unable to please everybody.

Then, it’s all about pleasing yourself.

And suddenly, the new everybody will be pleased.

Words are the best gift you can give.

Pair ’em with something tangible, if you must.

But nothing is better to receive than a set of meaningful, thoughtful words.

A longer talk. A longer book. A longer email. A longer meeting. A longer workout. A longer movie.

Who’s ever wanted any of that?

Keep it short, eh?

Give your people what they want.

Not someone else’s people.

Your people.

Give them what they want.

Then they’ll tell more people.

And suddenly someone else’s people are your people.

Then you can give them what they want.

Because now they’re your people.

And now you can start at the top (with, of course, more people).