Your sales presentation. Your demonstration. Your training session
YOU are not the star.
It’s the charts. It’s the product. It’s the results.
You can shine brightly.
But the brightest star should never be you.
(from Life is NOYOKE’s Ranch Dressing post.
If you are a dog person, you are a good person.
Then, of course, if you are not a good person, you are not a dog person.
But it doesn’t mean if you are a good person, you are a dog person. Nor does it mean that if you are not a dog person that you are not a good person.
So remember this:
If you are a good person and are not a dog person, you are invited over for dinner.
Aim to please one person.
Your fans? Your audience? Your subscribers?
They’re not one person.
Pick one of them. One person.
And remember you’re included in all those lists.
(Yes, this pleases me.)
When you wake up on the weekend, what’s the plan for the day?
Sure, there are errands and chores and obligations.
But generally speaking, the plan is to do whatever makes for a happy, healthy life, right?
And on the weekends, isn’t it MUCH easier (than weekdays) to get out of bed?
So, if the WEEKDAY plan for the day is to do whatever makes for a happy, healthy life, wouldn’t it be MUCH easier (than if the plan is to go make money) to get out of bed in the morning?
It sure is for me.
I’m stuck.
I’ve been staring at a blank page for an hour.
Do I:
Forget your boss.
I know what the client / reader / customer would prefer (assuming, of course, that they get an update).
It took me three years to figure out high school.
Three years to figure out college.
Three years to figure out consulting.
Three years to figure out blogging.
Three years to figure out being a dog dad.
Three years to be comfortable enough doing my job without it, deep down, feeling awkward.
And, oh, what a good realization it is.
(image from Life is NOYOKE’s Creamy Cauliflower Soup recipe vid)
Walking with my dog. Working out. A green smoothie. A NOYOKE shake. Writing in my notebook. Listening to music. Drinking water. Breathing slowly. Reading.
All of these things help my brain when it needs a fix.
So if I spend a majority of my days doing these things, does that mean my brain is almost always broken? Or am I just the most fortunate mf ever?
Should I:
Seriously, when has the road less traveled ever been a bad idea?
What’s the cost of leaving?
What’s the cost of staying?
Assuming today’s opportunity won’t be there tomorrow (or will get smaller), your health is more costly (and valuable) tomorrow, and, of course, regret of not acting only grows, the case to stay gets weaker every day.
Problem is, the scale only shifts a tiny bit every day.
So when you happen to notice a big jump in the scale’s imbalance, know it’s going to be a tough day. But be grateful that, compared to yesterday, the imbalance has become clear.
People buy on emotion.
This thing will:
Logic comes in afterwards for justification.
This thing was:
It seems, then, there’s a big opportunity to counsel people who are struggling to logically justify their purchase.
So go empathize.
(And then let them know you can help them get the right one when they’re ready.)
