The NFL wants to make its game safer. Players are bigger, faster, stronger. Yet, the field remains the same size.

To change the way its players play, the NFL changed its rules. But it hasn’t really changed the way players play. The game is no more safe.

Why? Because following the rules is a choice.

To change the way players play, the NFL ought to change the field. A little wider should do the trick.

Why? Because the players will have no choice.

They’ll change the way they play.

Don’t tell an elephant how to get there. Shape the path so he has no choice.