Creating categories on your blow is tough.

• Everything could be a category.
• Categories overlap.
• Categories shmategories.

It took me three years, but it’s now clear.

Think of categories as book topics.

If you were to write a book, what would it be about?

• A guide to consulting.
• Successful blogging.
• Public speaking for the rest of us.
• Entrepreneurship, naturally.
• Crafty communication (to get what you want).
• The little book of gratitude.
• Practical productivity.

If it wouldn’t work as a book, it won’t work as a blog category.