If you want to start a business, there are three steps.

  1. Pick a problem. (Notice I didn’t say “find a problem.” There should be plenty of things that bring you pain that shouldn’t.)
  2. Fix the problem.
  3. Remind yourself and your customers of the problem you set out to fix.

This startup I stumbled upon does just that.

I cannot wait to hire them to fix my mattress buying problem.