Chain letters for a cause were common back in the day.

“Pass this to ten friends or else kids in Africa will be eaten alive by mosquitos.”

We all participated in the first one we received, right?

Here’s a new type of chain letter that’s going viral.

And it’s for a real cause: ALS.

For those of you who aren’t familiar, ALS is also known as Lou Gehrig’s disease. It’s one of the most fucked up bad beats you can get. And the prognosis hasn’t changed in nearly 100 years. Five years and you’re done.

It won’t be long before 100’s of copy-cats doing similar chain letter challenges for their cause.

Glad it was THIS cause, first. Because chances are, I ignore similar challenges like I ignored 99% of chain letters.

Alas, here’s my acceptance of the Ice Bucket Challenge.

Thank you for challenging me, Rachel and Elliott Califf.

I now challenge, Nick Fisher, Brad Rozran, Chris Tonkin, Mark Adams, James Bradley, Shalva Geffen, Mike Neiman, Danny Abrams, Leigh Waterman. You have 24 hours to accept or donate $100 to ALS research.