When advocating for change or reform, you have two choices:
- Nag negatively. Calling out “the enemy” and what they’ve done is the most common example. “Look at them. Here’s how they’re evil.”
- Promote positively. Focusing on the power of “we” is a good example. “Look at us, here’s what we do (or don’t do).”
The former is easier.
The latter, however, is more difficult but gets WAY more traction.
It’s “how we do” at Life is NOYOKE. 🙂