Mind readers

What do you want?

  • Referrals for your business?
  • Direct replies to your newsletter?
  • Your omelet made a certain way?
  • The ability to bring your dog to work?
  • More vacation days?
  • A 5-minute back rub?

Very few are able to read minds.

But offering “the why” followed by “a direct ask” seems to do wonders.