You’re the boss. Move the needle.

Those who run their own business know. There’s lots of stuff to do. Of that stuff, it all fits into two categories:

  1. Stuff that eliminates personal annoyances.
  2. Stuff that moves the needle.

The former is usually:

  • Easier to do.
  • Easier to discover.
  • More immediately satisfying to complete.

But the latter should always be the priority.

You’re the boss. Move the needle.