Power of rebranding: Babe, Bessie and Bambi

There are two categories of meat.

Category 1:

  • Pork.
  • Beef.
  • Venison.

Category 2:

  • Chicken.
  • Turkey.
  • Fish.

It’s pretty messed up to think about eating a cow sandwich. Or a pig chop. Or deer jerky.

The takeaway? Rebranding works.

If it weren’t rebranded, would still eat it? Or would you opt for chicken, turkey or fish instead?