There are two categories of meat.

Category 1:

• Pork.
• Beef.
• Venison.

Category 2:

• Chicken.
• Turkey.
• Fish.

It’s pretty messed up to think about eating a cow sandwich. Or a pig chop. Or deer jerky.

The takeaway? Rebranding works.

If it weren’t rebranded, would still eat it? Or would you opt for chicken, turkey or fish instead?