Be who you are, small businesses

If your business is:

  • Local, be local.
  • Small, be small.
  • Young, be young.

For example, a Chicago-based retailer should be an authority on Chicago trends. A five-person team should show themselves off on their website. A one-man startup should use “I”, not “we.”

Be who you are.

You’ll attract people who like you for who you are and for who you are not.