I love Seth Godin’s blog. If you don’t subscribe to it, you should. You’ll learn about business, life and other good things. Kinda like this blog (cough).

If you subscribe to Seth’s blog long enough, you’ll see the one mistake Seth makes every week. Every morning, you’ll get an email with the day’s blog post. And after a while, no matter how much you appreciate the content, you’ll begin to ignore the email. It happened to me, and it will happen to you. Its consistent delivery, every morning at 5AM becomes noise.

That noise:

• Yields diminishing returns.
• Dilutes the purpose.
• Exhausts all parties involved.

Seth could benefit from a break. His readers could, too. One day per week would be enough.

Look in the mirror. Even if you aren’t writing a daily blog, you are doing a daily something. Facebook looking / posting. Clean eating. Working.

So how do you avoid producing, becoming, and delivering noise?

Keep doing what you’re doing. Write a thought-provoking blog. Eat clean. Do good work.

Just take a break.