Of the five “W” question words, “where” might be the most useless.

Strangers use where. “Where is the closest McDonald’s?”

Interviewers use where. “Where did you go to college?”

Deal shoppers ask where. “Where should I buy my Vitamix?”

Because “Where?” is so easy. It’s informal. But, with people, it gets you nowhere.

If you really want to get to know someone, figure out how to replace “Where?” with “What?”

What was your college experience like? What do you like to eat around here? What are your thoughts on the Ninja Ultima?

“What” is where it’s at.

What do you think?