The thing that lived on your kitchen counter? That kitchen appliance that greeted you every morning? Back in the day, did you know anyone that didn’t have one? Anyone that didn’t use it to make the same thing nearly every day?

At that time, did you know anyone with a Vitamix?  Maybe, but mostly just early adopters. Getting the benefit of a nice blender meant going to brunch and ordering a drink.

Today, the kitchen appliance world is upside down. Pretty much everyone has a blender and many use it every day. And with so many people being (mostly) gluten free, the only time the toaster gets to work is when you’re out to brunch. And it’s because you chose toast instead of pancakes.