What’s your relationship with your customers? There are two options:
1. The cable company model
- Use your monopoly to your advantage
- Get off to your customers’ misery (like in this mostly SFW South Park clip)
2. The social model
- Use your monopoly to their advantage
- Get off to their joy
Fortunately, there are now more alternatives to companies using the former. As well, it’s easier than ever to start something like the latter.