Fake it ’til you make it. Yes.

Then, once you’ve “made it”, stop faking it.

Hone in on exactly who you are, what you’re best at, and what you actually do.

Because at first, you want everyone to reach out for your help. But eventually, everyone reaching out doesn’t do anyone any good.

I want you to buy a Vitamix today.

Go right now to Vitamix.com or Vitamix.ca and pull the trigger. Your life will never be the same.

And if it is, I want to help.

Go now.

Take the plunge.

[Several Black Friday Deals on Vitamix going on now while supplies last.]

Big festive meals. Time with family.

Gratitude.

Why can’t every day (or at least every weekend) be like Thanksgiving?

You should be going for awesome. An “absolutely, I’d recommend this to a friend.”

A wow.

Anything less is all the same. Failure.

Which, of course, is okay.

Just don’t accept it as it such.

Appeal to people’s self-interest for their problems.

Feed their need.

Then, put a story behind it.

Anyone can offer a solution.

But nobody can take your story.

And solutions are worth way more when they come with a story.

Mondays are tough. You can have the best job in the world.

But Mondays are still tough.

So use Mondays, every Monday, to handle your monies.

• Pay your bills.
• Reconcile your accounts.
• Eliminate waste.
• Gather receipts.
• Create expense reports.
• Empty your piles of mail (email, too).

This is work that’s not fun. But it’s work you can do when you’re not ready for your real work.

It’s work you’ll be glad you’ve kept up with. No mountains at deadline.

Because there’s no getting around Mondays. And there’s no getting around having to deal with your monies.

Put ’em together, and get ’em done.

One hour per day.

Reclaim one hour per day of time when you’re unconscious (sleeping, thumbing through Facebook, playing on Snapchat, reading the news, etc.) and what do you get?

• 7 hours per week.
• 365 hours per year.
• 21.5 days per year (assuming you sleep 7 hours per day).
• 1 year every 17 remaining in your life.

So, a 30-year old that will live to be 90 can expect to get an extra 3.5 years of conscious life by reclaiming one hour per day.

One hour.

You can afford that.

Do the right thing for intrinsic reasons.

• For your health.
• For your family.
• For your ego.

Send this message, for sure.

But keep it completely separate from the rationalization.

• The deal.
• The value.
• The warranty.

Both messages are crucial.

But it’s crucial that they stay exclusive of one another.

You’re going to be remembered by the work you do.

Probably not by the amount of news you consume.

You probably have a few things that fit okay. That are relatively new.

But here are the clothes you should buy before you show up on day 1.

• A dark blue suit. Not black, not pinstripe. Solid, dark blue. Fitted, tailored.
• A dark gray suit. Not light gray, not seersucker. Solid, dark gray. Fitted, tailored.
• Two white, collared shirts. Fitted.
• Two light blue, collared shirts. Fitted.
• One pair brown shoes.
• One non-reversible brown belt.

On Monday and Wednesday, wear white. Tuesday and Thursday wear blue.

You can’t be Jobs or Zuck or Einstein and wear the same exact same thing every day.

But there are so many benefits of this practice, though.

And this is the closest you can get.

[Note: I wish I had known this when I was working in an office. Today, I have a version of this practice. I wear a one of a dozen v-neck t-shirts with the same pair of jeans every day.]