More than a tweet. Most than a status update. More powerful than a buzzfeed list.

Less demanding than a long editorial. Less verbose than a feature story. Less heavy than other stuff out there.

And finally, emphasis on words. I’m constantly resisting temptation to let images outshine my words — alliteration, metaphors, typos and all.

That’s what I go for on this blog.

And now there’s a place to find more of that. Short, meaningful, unique pieces that make you think.

It’s called Medium. Here’s my old friend Ben Cohen’s piece on Trout.

Marginalizing restaurant staff.

Lying to your employees.

Breaking promises to your clients.

Yes, newspapers are becoming obsolete. And, there will always be trolls incentivized to write disparagingly about you. But reputable institutions that employ writers to report the truth are growing by the day.

Your actions speak louder than words. So? Be sure you’d be comfortable if someone wrote about them.

Remember what you did last night? Last week? Last month?

How about your last few trips? Not work trips, but trips for fun. Vacations.

Willing to bet you have more memories of the latter.

So why not break up the former more often?

Pound some nails. Saw some wood. Pour some concrete.

You wouldn’t do that stuff before having a plan of what you’re going to build, right?

So why putz around on Facebook, Instagram, Twitter, Pinterest before having a plan of what you’re going to build?

Casually doing work on the 10th floor balcony overlooking the Pacific Ocean hearing waves crashing and birds singing. Nobody wants to hear that story.

That’s a “Where you landed.”

Telling people you learned how to build a free blog on WordPress.com while sitting in soul-crushing, 10-person, budget-system design meetings. Who doesn’t want to hear that story?

That’s a “How you got there.”

Enjoy the former. But, tell more of the latter.

An app for travelers.

Fixes the problem of getting credit cards blocked while you’re traveling. And, it fixes the the problem of having to make more than one (usually several) calls to notify the right people you’ll be away from home.

Two-step authentication would take care of any identity concerns. No different than logging into a client’s system with username, password and a randomly-generating pin from a security token like Google Authenticator.

If this exists, please disregard. If it does not, please take this idea and make millions.

Thank you.

And you’re welcome.