It only gets better (or worse)

Considering buying a nice, new thing?

Let’s assume you have two options who’s form and function appear similar:

  • Choice A for X.
  • Choice B for 3X.

Remember this:

The worst part of owning Choice B is at the very beginning when you have to buy it. From then on, it gets better and more satisfying.

With Choice A, the seemingly equivalent option, the best part of ownership is immediately when you pay. From then on, it gets worse and less satisfying.