- Take the job created for me, or stay put?
- Reorganize in a way that will energize, or stay the course?
- Be the first one on the dance floor, or stay back?
Seriously, when has the road less traveled ever been a bad idea?
What’s the cost of leaving?
What’s the cost of staying?
Assuming today’s opportunity won’t be there tomorrow (or will get smaller), your health is more costly (and valuable) tomorrow, and, of course, regret of not acting only grows, the case to stay gets weaker every day.
Problem is, the scale only shifts a tiny bit every day.
So when you happen to notice a big jump in the scale’s imbalance, know it’s going to be a tough day. But be grateful that, compared to yesterday, the imbalance has become clear.
People buy on emotion.
This thing will:
Logic comes in afterwards for justification.
This thing was:
It seems, then, there’s a big opportunity to counsel people who are struggling to logically justify their purchase.
So go empathize.
(And then let them know you can help them get the right one when they’re ready.)
You’re gonna go gray. And slow down. And find things aren’t as easy as they used to be.
That stuff is out of your control.
But you can be grateful. And laugh. And radiate positivity.
That stuff can never be taken away.
It’s so true.
The second that happens, everything changes.
The software is just meh. The show loses its magic. The performance isn’t as good.
It’s so tempting to give your stuff away for free (or provide free special access).
But just know that the excitement, rave reviews, and value derived is immediately all but gone.
Probably better to keep things paid and exclusive.
[Lesson learned from building my course Vitamix 101.]
A smart man has good advice.
A wise man has good advice, too.
Only one of them knows how to make you take it.
I ask others this question all the time.
Simple question. Simple answer.
Just be sure you can articulate it, if you’re doing both the asking and the answering.
Stop trying to be the Uber of this. Or the Facebook of that.
Do you. Do your job.