It’s so true.

• Free copies of software.
• Backstage passes.
• Comp’d tickets.

The second that happens, everything changes.

The software is just meh. The show loses its magic. The performance isn’t as good.

It’s so tempting to give your stuff away for free (or provide free special access).

But just know that the excitement, rave reviews, and value derived is immediately all but gone.

Probably better to keep things paid and exclusive.

[Lesson learned from building my course Vitamix 101.]