Website, email, flyer building 101

Figure out:

  1. Who’s looking.
  2. Why they’re there.
  3. What you want them to do (one thing).

Anything that’s not 100% aligned with these three things should not make the cut.

Oh, and their job, as the viewer, should be clear immediately (and from 10 feet away).

This approach is much easier than trying to declutter and organize after dumping all the things that “should” be there.