Important customers

It’s a funny thing.

Your customers who ask for the most give you the least.

The opposite is true, too.

Your customers who ask for the least give you the most.

Moral of the story?

Make the effort to give more to your most valuable (least needy) customers.


  • A more satisfying way to do business.
  • A better investment of your time.
  • A better way to do marketing (by letting your customers who love you spread the word about how wonderful it is that you go way above and beyond their expectations).

The only tricky part is the valuableĀ customers won’t ask (and the other ones will).

Remember who’s actually important.