Creating a persona is exhausting.
The research. The testing.
Then, there’s the need to maintain that persona.
Describing it consistently. Executing it consistently.
It’s a classic recipe for mediocrity. A recipe that’s for sale in many airport bookstores.
The true recipe for greatness takes no research and minimal effort in execution.
The recipe is to be you.
[HT to Neil deGrasse Tyson’s 2 minute video on being yourself.]