Creating a persona is exhausting.

The research. The testing.

Then, there’s the need to maintain that persona.

Describing it consistently. Executing it consistently.

It’s a classic recipe for mediocrity. A recipe that’s for sale in many airport bookstores.

The true recipe for greatness takes no research and minimal effort in execution.

The recipe is to be you.

[HT to Neil deGrasse Tyson’s 2 minute video on being yourself.]