Rite purchase

So you just bought or were gifted:

  • An expensive computer bag.
  • A paper shredder.
  • A Kitchen Aid mixer.

Sure, you’ll get a lot of use out of it at your new job, and you need the security in your new small business, and you’ll be baking a lot in your new home together.

But none of these things are logical purchases.

They’re merely rites of passages.

Find one to sell and the audience who has “earned the rite,” and you’ve struck gold.