Monthly Archives: June 2014

Just ask Dr. Oz

Credibility can come from credentials. Just ask Dr. Oz. He’s a doctor.

Credibility can come from social proof. Just ask Dr. Oz. He has a daily TV show that thousands of people watch.

Credibility can come from a long body of work. Just ask Dr. Oz. He has been working as a doctor for decades.

But credibility can disappear in an instant when you’re grilled by senators for pedaling bogus weight loss drugs and making egregious claims that are unsupported by science.

So while genuine honesty and forthrightness can’t be measured by certifications or popularity or tenure, it’s the kind of credibility that which we all should all strive.

It’s the only kind of credibility.

Right, Mehmet?

You woke up next to who?

Is your bed your holy place?

A place:

  • Where ONLY you and / or your partner are allowed to wake up?
  • Where things that can make you sick are NOT allowed?
  • Where you make EVERY attempt to avoid waking up scared or anxious or disappointed?

If yes to any of the above, why the hell would you invite strange, unhealthy and anxiety-inducing acquaintances into bed in the morning via checking email, Facebook or Twitter?

Can’t it wait?

 

Death by calendar

So many people say they “live and die by their calendar.”

But of those people, so few say things like:

  • I’m scheduled with my kids at 6pm.
  • I am working out from 1-2.
  • I’m not sure I understand why we need more than 30 minutes to discuss / review / decide upon that.

If, in fact, you find yourself saying stuff like the above, then yes, you “live and die by your calendar.”

If not, you’re just dying by it.

Like family

Life on-the-road can be tough.

After all, you’re away from your family.

But if it’s the life you’ve chosen, that’s okay. Millions of others live on-the-road, too.

Might as well treat them like family, too, right?

Lingerers

It’s intentional.

If Starbucks wanted you to linger, wouldn’t they make the WIFI faster and chairs more comfortable?

If casinos did not want you to linger, wouldn’t they make finding the exit easier?

These two are the best at controlling lingerers.

And, they both make tons of money.

If you figure out whether or not you want your customers to linger, you can, too.

Ask any doctor

When you choose a profession, you have two choices.

You can:

  1. Do what makes good money.
  2. Do what you love.

The problem with the former is that the good money can go away at any time. The latter, however, can never be taken away from you.

Ask any doctor.

Right side of the bed

Ever woken up on the proverbial wrong side of the bed?

You’re distracted. You’re pre-occupied. You’re feeling irritable and a little bit off.

It happens to the best of us.

Ever resist the urge to check Twitter, Instagram and email immediately when you wake up?

That happens to the best of us, too.

And it usually results in waking up on the right side of the bed.

Email and war

Email is like being in a firefight. You can either:

  1. Get out there and fire back all day.
  2. Emerge from your bunker and fire back twice during the day.

Heroes emerge from both options.

The latter, however, makes your job a whole lot easier.