Did you see Senator Cruz’s 21 hour speech?  Remember what he said?  Zero chance. But will you ever forget the speech?  Also zero chance.  Why?

Great speeches are not remembered for their words.  It’s the feeling.  Feelings of hope. Feelings of joy.  Feelings of pride.

Or in Senator Cruz’s case, feelings of disgust.  Boredom.  Max pain.

These feelings can come from words, yes.  But they must be, from the speaker’s perspective, the truth.  And from the heart.

Some of the greatest speeches, renowned for their words, were most impactful because of the feelings they roused.  I Have a Dream Speech.  Gettysburg Address.  Any of Obama’s campaign speeches.  Well written, but delivered with an energy that was unforgettable.

It’s the energy projected that sells seats.  Makes bridesmaids cry.  That starts revolutions.

Speak from the heart and with passion and with energy.  Your words may not be remembered, but your speech will.