The Blue Collar Briefcase

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It comes in all shapes and sizes.  But it doesn’t carry a laptop.

Why do nearly all construction workers pack a lunch?

Is it because they save money by not eating out?  Is it because their packed lunch keeps them fuller for longer?  Is it because they can save time avoiding lines at restaurants?

Maybe.  Or, it’s because that’s “what we do”.

For people who work in an office, it’s the same.  The guy who brings a bag of spinach, deli meat and hard-boiled eggs is an outsider.  It’s like a construction worker going to Potbelly for lunch.  It’s just not “what we do”.

Are you gonna have the courage to change “what we do”?

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