For my music at work, it’s $3 per month. That I paid to Pandora.
For my readers at lifeisnoyoke.com, it’s a typo here and there. That’s a cost not paid to an editor.
For the writer, it’s a longer walk to a quieter Starbucks. That’s paid in his time.
The costs to avoid interruption are small. But, to avoid commercial breaks, pop-up ads and loud talkers, the costs are completely worth it.
So, if the costs are so small, how come more people don’t pay?
The consumer doesn’t have the knowledge to understand if they got one less coffee a month, they could shell out a few dollars to these small fees.
I wasn’t smart enough to pay for Pandora One until a couple days ago. And I think I’m smart. So what is it? Thinking what was free should always be no matter the cost of free?