Want to quit something?

• Your job.
• Smoking.
• Being late.

You can’t set a date. Or stop for any other arbitrary reason.

Before you quit, you have to start.

Start with “no”, add “I’m not”, and be damn proud of it.

No, I don’t work there anymore. I’m not a corporate slave.

No, thanks. I’m not a father who smokes.

No, we should leave now. I’m not the guy who shows up late.

Once you’ve changed your identity by using “no” and “I’m not”, then you can say “yes.”

“Yes, I quit that.”