As companies grow, they become more impersonal.

• Emails are no longer from Cassie in accounting. Now they’re from accounting@yourcompany.com.
• Focus is no longer on an individual’s strengths. Now, it’s on an individual’s tasks.
• Many decisions aren’t made by you anymore. Now they’re made by a handbook or the board of directors.

The remedy for dealing with your company’s growth and it now being very impersonal?

Don’t take it personally.

And, keep doing your best at recognizing individuals. Because that’s what got you there in the first place.

[Good running into you, Brad Malis.]