Mainstream Boutique doesn’t sell garments. Apple doesn’t sell functionality. Vitamix doesn’t sell power.
That’s what inferior companies do.
The superior ones sell a story.
What story are you selling?
Mainstream Boutique doesn’t sell garments. Apple doesn’t sell functionality. Vitamix doesn’t sell power.
That’s what inferior companies do.
The superior ones sell a story.
What story are you selling?
My best advice for 2014? Don’t listen to people’s advice.
But if you must:
Anything less specific, more challenging or takes more time is bad advice.