I don’t use Lyft for the cost savings. It’s because of the people.

I didn’t go to Herzl camp for the outdoors. It was because of the people.

I don’t fly Southwest because of their aviation talent. It’s because of the people.

Successful organizations are not about the product. And it’s not really about the service (despite it’s quality of service being because of the people).

I will continue to use Lyft (instead of Uber). I will send my kids to Herzl Camp (instead of camp Chi). I will fly SWA (instead of Delta).

Why?

Because of the people.